The 20 Effect is a speed reduction campaign designed to influence safer driving and heighten awareness for 20mph limits in residential areas.

come in, make yourself at home and take a look around.

Projecting a safer future for Liverpool

The 20 effect is Liverpool’s principal road safety campaign and is designed to make the city’s streets safer for all users. The programme will see speed limits on 70% of the city’s streets reduced to 20mph.

Focussed on residential streets rather than main thoroughfares, the 20 effect is a Liverpool City Council project backed by Merseyside Police, Mersey Fire & Rescue, Merseytravel and countless community organisations.

Owing to the way the programme is delivered, it enjoys overwhelming support of the city’s varied communities. Keep reading to see how we have reached out to generate grass-roots support.


    To cycle or not to cycle?

    When I’d get to work, I’d be all sweaty. The roads are too dangerous. I don’t like Lycra. I don’t have a bike. There’s no cycle routes. It’s much slower than driving. I’d fall off! These were just some of the reasons I was given, stood on the side of Castle Street asking everyone and

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    By The 20 Effect Team

    Promoting the 20mph zone in the City Centre. Councillor Malcolm Kennedy pictured on Liverpool waterfront with Alex Garrity from Warmer Energy and Will Stewart from Amey who are backing the campaign.

    Businesses carry city’s road safety message to the streets

    A clutch of Liverpool’s highest profile businesses have signed up to promote the city’s principal road safety campaign: the 20 effect. The city’s highway maintenance and environmental services contractor Amey is joined by the registered social landlord and partner in the Anfield Project, Your Housing Group to take the campaign message onto the city’s streets

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    By The 20 Effect Team


    Liverpool Taxi Drivers Support 20mph

    This month we’ve been out and about speaking to Liverpool’s Taxi Drivers about the 20 effect. With a little anticipation we ended up having a brilliant day speaking with taxi drivers across the city, who were very supportive with lots of positive feedback about 20mph limits in Liverpool.

    By The 20 Effect Team


    May School Protest!

    Primary schools in Liverpool have taken up the call to arms and staged a mini protest in aid of safer streets across the city. The safe demonstration saw pupils take to the school playground at the end of the day in protest of their parents speeding and putting lives at risk. The children donned homemade

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    By The 20 Effect Team

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Merseyside Police
Liverpool City Council
Merseyside Fire and Rescue Service
National Health Service